Dérive ... http://en.wikipedia.org/wiki/D%C3%A9rive

Flânerie ... http://en.wikipedia.org/wiki/Fl%C3%A2neur

Psychogeography ... http://en.wikipedia.org/wiki/Psychogeography

Remixing reality: Alan Moore Gets Psychogeographical

"We define ourselves by our surroundings and our situations. If you are brought up in a neighborhood that resembles a rat trap, pretty soon you are going to come to the conclusion that you are probably a rat. If on the other hand you have got the tool of psychogeography — or poetry, to give it a less trendy and more accessible name — then you can look at the ordinary world around you with the eye of a poet. Finding events which rhyme with other events, what little coincidences or connections can be drawn to these places and people. You can put them into an arrangement that says something new about them."

"If you have that kind of insight into the tawdry and debased streets in which most of us spend our lives, then instead of walking through a rat trap you are walking through cataclysmic history, from your personal memories to the local legends. Then the rat trap becomes a fable, a mythological landscape."

"just as living in a rat trap will give you the impression you might be a rat, then l suspect that living in a mythological landscape might after a while give you the subliminal impression that you are at least a mythological figure. A heroic character in your own narrative."

"I think it would be better if we felt like that rather than victims of our environment. That would empower us, and put some genuine energy back into the streets in which we live."

http://m.wired.com/underwire/2010/08/alan-moore/all/1

http://en.wikipedia.org/wiki/Alan_Moore

plus... "WHY PSYCHOGEOGRAPHY" by London Psychogeographical Association

http://www.infopool.org.uk/Why.htm